the measurement spine
One thread, from the ad to the bill.
ANAMA traces every booking back to the campaign that drove it — so you stop guessing, and spend where it pays.
A guest sees your ad, books a table, dines and pays — across systems that normally never talk to each other.
ANAMA connects the ones you already run and keeps that thread intact, so the revenue at the end traces back to the ad at the start. That connection is the measurement spine.
no new till · no new booking system · nothing for floor staff to learn
what it does
ANAMA Measure
Every booking, traced back to source.
Which campaign filled which table — so “is the marketing working?” gets a number, not a feeling, with the peer average beside it.
ANAMA Predict
Spend where it pays.
Cost per booking, checked daily against each channel’s benchmark. Days that ran over are marked red — with the day it went wrong, not a monthly average that hides it.
ANAMA Insight
Ask your data anything.
A question in plain English, an answer with the chart to prove it. No spreadsheet, no analyst, no waiting until Monday.
case study · san telmo group
On track for its highest-revenue year on record.
the problem
Spend was visible. Return wasn't. Marketing data sat scattered across platforms, with little clarity on what drove profitable growth.
what changed
Marketing judged on revenue, not clicks. High-value guests prioritised; underperforming activity caught and corrected sooner.
the result
~10% more bookings year on year, and higher average spend from guests who came via marketing.
“We've gone from reporting on clicks to understanding how marketing actually drives bookings and revenue.”
worth doing
See your own return.
Connect your ad accounts and reservations, and ANAMA puts a revenue figure against your last 30 days of spend — on your numbers, not a demo dataset.
Try the demo · hello@artist.partners
20 minutes, with the people who built it